It’s a wrap – Morecambe BID wraps empty buildings with iconic imagery.
Morecambe Business Improvement District (BID) continues its wrapping of empty buildings in Morecambe’s centre to help brighten up the area, and highlight some of the great retail and leisure opportunities Morecambe offers.
One of the latest is an empty shop unit on Euston Road, outside the Arndale Morecambe Bay which now features a collection of faces from those that work in the Centre and some of Morecambe’s more famous sons and daughters.
Morecambe BID commissioned local photographer Johnny Bean with a brief to “bring the essence of the business out” without resorting to plain old ‘shoot and scoot’ photography. The intention was to highlight the independence, quirkiness and individuality of Morecambe’s business offers whilst, at the same time, producing a fun and light-hearted campaign. The results speak for themselves. The intention is not to advertise the individual business, as such, but the town and what it offers.